The benefits and challenges of working as a freelancer

A freelancer is someone who is self-employed and does not have a permanent job. Instead, he or she works on a project basis for different clients or customers. This can be, for example, as an independent contractor, self-employed person or independent professional.

You are responsible for your own work and have the freedom to choose your own projects and decide how to carry them out. Freelancers are often independent contractors and are responsible for their own insurance and finances.

In this blog, I tell you more about the challenges, pros and cons and my experience as a freelancer.

So how do you get started ?

If you want to get started as a freelancer, there are a few steps you can follow to get you started:

Determine your target market:

Before you can start working as a freelancer, it is important to determine who you want to work for. This could be a specific industry or market segment, for example. Find out what the needs and issues are of your target audience and how you can respond to them with your services.

Develop your skills:

As a freelancer, you are often responsible for a wide range of tasks, so it is important to develop your skills and keep them up-to-date. Look for training opportunities and keep learning to improve your services and attract new clients.

Find assignments:

When you’re ready to start working as a freelancer, it’s time to seek assignments. You can do this, for example, by offering your services to potential clients, joining freelancer platforms or participating in tenders or tenders. It is also important to expand your network and seek collaborations with other freelancers or companies. Examples of platforms are Upwork and Fiverr

Arrange the practicalities:

Before you can start working as a freelancer, it is important to arrange some practical matters. These could include:

– Insurance, such as health insurance or disability insurance.

– A website or online portfolio to present your services.

– Bookkeeping or financial records to manage your income and expenses.

By following these steps, you can get off to a good start as a freelancer and build your business. It is important to have your goals clear and to take the time to set up your business in a professional manner. This will allow you to work successfully as a freelancer and earn a stable income.

The advantages and disadvantages of working as a freelancer

Working as a freelancer can have both advantages and disadvantages. Below is a summary of some important points to consider if you are considering working as a freelancer:


Flexibility: As a freelancer, you are often freer in your working hours and can set your own schedule. This can be useful, for example, if you have other obligations in addition to your work, such as care responsibilities or studying.
Independence: As a freelancer, you are fully responsible for your own work and have the freedom to choose your own projects and decide how to carry them out.
Entrepreneurial opportunity: As a freelancer, you can set up your own business and acquire clients. This can be a great way to implement your own ideas and earn your own income.


Uncertainty: As a freelancer, you do not have a permanent job and income is not guaranteed. So you have to always keep looking for new projects and clients to earn your income.
No employer insurance: As a freelancer, you are responsible for your own insurance, such as health insurance, disability insurance and pension. This can put you at financial risk if you get sick or are otherwise unable to work.
Limited training and advancement opportunities: As a freelancer, you are often less involved with an organization and have less access to training and advancement opportunities.

Overall, working as a freelancer can be a challenging but also very fulfilling way to work. It is important to weigh the pros and cons and decide if it is something that suits you.

My experience

My experience as a freelance marketer began in April 2022, when I decided to quit my permanent job and start my own business. Although I had already gained some experience in the marketing industry, I was aware that I still had a lot to learn.

One of the first things I had to do was develop and keep up with my skills. This meant I spent a lot of time learning about new trends and techniques in the marketing world and building my portfolio. I was also responsible for setting up my own website and marketing my services to potential clients.

One of the biggest challenges of working as a freelancer was finding enough assignments to earn my income. I had to actively seek out new clients and establish collaborations with other professionals. I also took advantage of various online platforms and networking meetings to present my services.

All in all, I’m glad I took the step to work as a freelancer. While it can be challenging at times, it also offers a lot of freedom and opportunities to build my own business and work on projects I enjoy. I have now built a number of loyal clients and I continue to develop and learn to improve my services and attract new clients.